March 2010
6 posts
9 tags
When is the last time you fired one of your...
I don’t agree that “the customer is always right.” Sometimes a client is unprofitable, too time consuming, or otherwise not the right fit. You can make yourself happier, more productive, and more profitable by cutting loose the clients that don’t fit your practice. Think of a baseball player. A batter doesn’t swing at everything that comes at him; he lets the...
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“Here are this week’s top viral videos. Chart from the Guardian compiled...”
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YouTube voice recognition for legal videos
Google / YouTube took a big step towards voice recognition with their auto-captioning service. They’re using some of the technology they’ve mastered in Google Voice. This is good news for getting content-rich videos to show up in “plain old” text searches. Email me if you’d like a download of the article: dzimbalist@facesmedia.com
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Email Marketing
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WatchThe Legal Services Buying Funnel
At any given time there are more people looking for legal information than looking for a law firm to contact. Are you doing things that get you in front of people in the Information Seeking stage?
I recommend creating lots of video content that is targeted toward responding to a specific question or issue. You want to be found when someone searches for a...
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Looking for attorneys to interview for a book →
I’m writing a new book about marketing law firms. Attorneys who would like to be interviewed (about 20 minutes on the phone) will get a copy of the book when it’s published. Contact me for more details or if you’d like to participate. dzimbalist@facesmedia.com