You can only be one place at one time…or can you?  Forward thinking attorneys have figured out that there might just be a way, or even a few ways, to get around that old physical and metaphysical conundrum.   I call this the concept of Leverage.

Can you in some manner meet and talk with potential clients and referral sources 24 hours a day, 7 days a week?  Yep.  Is it easy to do this correctly and reliably?  Nope.  I always recommend focusing on a couple of matters when developing a plan for leveraging yourself with web video:

• Build your Leverage System around something that you already know works.
• Use your Leverage System to be in front of potential clients where they are looking for information, even before they decide to look for a law firm to call.

You can sign up for a recorded mini-course of “Attorney Web Video Basics & Common Mistakes” here:  http://www.facesmedia.com/attorney-video-basics-and-common-mistakes