The Legal Services Buying Funnel
At any given time there are more people looking for legal information than looking for a law firm to contact. Are you doing things that get you in front of people in the Information Seeking stage?
I recommend creating lots of video content that is targeted toward responding to a specific question or issue. You want to be found when someone searches for a specific question or topic, like “how can a divorce influence a domestic violence case?” You may not get a million people to view that particular video, but you’ll get the right ones.
The video above is an example.
What kinds of things have you tried that have worked (or not)?
