Web Video Marketing for Attorneys

The Legal Services Buying Funnel At any given time there are...

Mon, 08 Mar 2010 16:07:40 -0500

The Legal Services Buying Funnel

At any given time there are more people looking for legal information than looking for a law firm to contact. Are you doing things that get you in front of people in the Information Seeking stage?

I recommend creating lots of video content that is targeted toward responding to a specific question or issue. You want to be found when someone searches for a specific question or topic, like “how can a divorce influence a domestic violence case?” You may not get a million people to view that particular video, but you’ll get the right ones.

The video above is an example.

What kinds of things have you tried that have worked (or not)?

www.FacesMedia.com

Looking for attorneys to interview for a book

Mon, 01 Mar 2010 11:37:04 -0500

Looking for attorneys to interview for a book:

I’m writing a new book about marketing law firms. Attorneys who would like to be interviewed (about 20 minutes on the phone) will get a copy of the book when it’s published. Contact me for more details or if you’d like to participate. dzimbalist@facesmedia.com

Leverage: Be In Lots Of Places At Once

Mon, 22 Feb 2010 14:01:00 -0500

Leverage: Be In Lots Of Places At Once:

You can only be one place at one time…or can you? Forward thinking attorneys have figured out that there might just be a way, or even a few ways, to get around that old physical and metaphysical conundrum. I call this the concept of Leverage.

Can you in some manner meet and talk with potential clients and referral sources 24 hours a day, 7 days a week? Yep. Is it easy to do this correctly and reliably? Nope. I always recommend focusing on a couple of matters when developing a plan for leveraging yourself with web video:

Build your Leverage System around something that you already know works.
Use your Leverage System to be in front of potential clients where they are looking for information, even before they decide to look for a law firm to call.

You can sign up for a recorded mini-course of “Attorney Web Video Basics & Common Mistakes” here: http://www.facesmedia.com/attorney-video-basics-and-common-mistakes

Part 2 of my Feb 4 Webcast, “Attorney Video Basics and...

Mon, 15 Feb 2010 14:01:24 -0500

Part 2 of my Feb 4 Webcast, “Attorney Video Basics and Common Mistakes,” includes:

Why will video (sometimes) help
Where most attorneys and video producers blow it
My recommendation, based on something you already know works

Next: The five common mistakes and how to avoid them.

Part 1 of my Feb 4 Webcast, “Attorney Video Basics and...

Mon, 15 Feb 2010 11:30:00 -0500

Part 1 of my Feb 4 Webcast, “Attorney Video Basics and Common Mistakes,” will discuss, among other things:

Getting Your Head in The Right Place
The reason people hire you
How your website will always work against you.

Pop some popcorn and enjoy.

Never Eat Alone

Fri, 12 Feb 2010 16:53:16 -0500

I read this book several years ago but just pulled it off my shelf again. I recommend that everyone reads “Never Eat Alone,” by Keith Ferrazzi. It’s an easy read and will get the wheels turning.

Will Video Hurt You? Or Help You?

Fri, 12 Feb 2010 09:51:00 -0500

Will Video Hurt You? Or Help You?:

Why does web video (sometimes) help attorneys? Here’s a link to a 1-minute explanation that should provide some insight. www.facesmedia.com

At the very least, you’ll get to see me after a 3-hour train ride and no sleep the night before. Excellent!

Attorney Web Video Basics & Common Mistakes

Thu, 04 Feb 2010 10:37:00 -0500

We had a good crowd yesterday on my webcast, “Attorney Web Video Basics & Common Mistakes.” Glad you all could join me.

I’ve had several requests from people who couldn’t make the scheduled time, and so…(drum roll)…there will soon be a recording of the webcast made available. Stay tuned.